Blog Post # 4, Fatima R. Cipriano
Different brands nowadays use different social media to advertise their products. Here is a link to see how some of these brands conquered the Facebook market.
Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important.
Up to this point the top metric for social marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz.